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Ferrara

Entry and Reception Wall Design, Integration and Coordination of Digital Media within Reception Wall Design, Specialty Brand Elements, Product Display, Core Value Icon Development, Graphics, Plant Design Coordination, Room Signage, Wayfinding

Old Chicago Post Office, Chicago IL

Ferrara Candy Company recently relocated their headquarters as one of the first tenants in the Old Post Office. Spark had the opportunity to marry the Old Post Office’s rich history with Ferrara‘s iconic candy brands.  

Inspired by Ferrara's products and values, we created moments throughout their space that speak to the fun, hardworking, growing company that they are. We created an impactful entrance structure filled with greenery that seamlessly holds the Ferrara logo, this moment sets the tone for the rest of the space. In the reception area we worked with Ferrara to integrate candy displays around digital media screens adding an interactive element for visitors. Utilizing Ferrara's candy molds, we created a custom installation that spells out their tagline spanning across a 50ft wall. Conference rooms are named after their brands, and custom value icons created by Spark are displayed throughout the office. Our brand design stands apart from most due to Ferrara’s continued effort to innovate their brands while keeping their space feeling fresh and timeless.