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Wells Street Market

Exterior Signage, Wayfinding

Chicago, IL | 10,500 SF

In 2018, the developers of Wells Street Market, a food-centered marketplace housed in a 1929 office tower, approached us to create exterior signage and interior wayfinding for the 11-vendor food hall.

Our exterior solution introduced a timeless and refined street presence along both Wells Street and Wacker Drive and was designed to celebrate the existing character of building.

For interior wayfinding, we used bold rules in painted steel to leverage the strength of the Wells Street Market brand as a unifying element across a group of dynamic vendors.