Chicago, Illinois | 65,192 SF
The mission of the YMCA of Metro Chicago is to develop strong children, families and communities through academic readiness, character development, violence prevention, fitness and healthy living. This mission is at the forefront of all that they do. We helped the YMCA develop brand standards and implement them throughout their new headquarters in the West Loop as well as within their centers throughout the Chicagoland area.
We matched the YMCA’s dedication to Chicago communities by revitalizing their colorful brand and powerful message. Through impactful graphics and material applications we created meaningful experiences that provoke thought for visitors and employees alike.