Service Spotlight: Identity Design Services
Did you know Spark offers brand identity design solutions? We design purposeful identities and assets for brands to scale across 2D and 3D applications, from business cards to signage.
We leverage our capabilities to create identity packages of all scales.
Logo Design: Whether you’re a new company opening its doors to the world for the first time or an established business looking for a refresh, our team will work with you to create a dynamic solution that elevates your brand within your market. We guide clients through a discovery process to uncover their unique brand persona and dive deeply into competitive analysis to ensure our solutions make your company authentically stand out.
Icon Design: Custom iconography reinforces your brand’s distinguished personality and adds specificity and charisma to your brand assets. From brochures, to websites, to signage, custom icons and illustrations complement and heighten your visual language.
Identity Standards: Strong brands are able to maneuver any situation or application with confidence. Consistency is key to creating and maintaining a strong brand, which provides value by building trust and creating loyal customers. Identity standards provide a roadmap to help your business navigate any situation your brand may encounter by documenting color use, typography, grid systems, photography style and more.
Logo design for Cumulus Coffee, a new café concept in a cloud-based tech company. The logo is used on interior signage and mockups for menu design and packaging.
Logo design for The Adlake and development of backlit steel signage.
Custom icons and phrases adorn a variety of merchandise for The Greater Chicago Food Depository, including stickers and t-shirts. An additional system of fruit and vegetable icons appear on volunteer lockers and in other areas throughout the space.
Logo design and business card mockup for VizFire, an architectural visualization studio.
Logo design and letterhead mockup for RDI Properties, a property management company.
Brochure design for Equity Residential, detailing branded environmental elements along an office tour path.
Logo design and business card mockup for HealthSafe Technologies, a tech systems company.
“Spark is brilliant and fast. Our engineers thought they could develop our new HealthSAFE Technology company image. After many weeks of failed internal attempts, we hired Spark. We were extremely impressed with the in-depth thought and subliminal messaging of our new brand. A definite win for us.”
A digital product guide template for IconModern, a custom furniture and architectural element manufacturer, uses their existing brand style and provides an agile structure for their team to adapt for multiple products.
Custom dimensional icons and applied vinyl text celebrate Ferrara Candy Company’s core values. After move-in, Ferrara continued to use these custom icons in print and digital applications.
Whether you’re looking for a logo, custom icons or illustrations, or a more robust package of identity standards, we help businesses lay the groundwork to create brands with personality and substance.
For more information contact us at info@spark-chicago.com.