Ferrara Innovation Center

Inspired by a futuristic take on Willy Wonka’s magical world, Ferrara’s Innovation Center is where the latest and greatest in candy creation happens.

Project Highlights

• Specialty elements attract employees and visitors to the test kitchen

• Vibrant and engaging branding compensates for perimeter windows removed during construction

Featured Capabilities

Custom Wallcoverings, Interactive Experiences, Product Displays, Specialty Elements, Wall Graphics

Location

Chicago, Illinois

A 10 foot tall, fluted wall creates a visually dynamic representation of Ferrara’s rich sub brand diversity.

Visitors are drawn into the test kitchen to interact with candy-making firsthand, integrating elements such as candy drawers for exploring new flavors.

Repurposed Ferrara starch boards are filled with resin cast candy molds to create a colorful Chicago skyline installation.  

A holographic wallcovering reflects multicolor light outside of the tasting rooms, while iconic branding and shapes are highlighted in elements throughout the lab.