Morton Salt

Morton Salt’s modern headquarters breathes fresh life into a historic brand. The company’s rich history provides a wealth of inspiration to draw from, including the iconic Morton Salt Girl in her signature yellow dress. New elements work together to reflect an innovative vision of this classic brand.

Project Highlights

• A string art installation brings the iconic Morton Salt Girl to life in a contemporary way

• Salt canisters frame conference room inlays, utilizing conventional products in an unconventional way

Featured Capabilities

Signage & Wayfinding, Specialty Elements, Wall Graphics

Location

Chicago, Illinois

A tone-on-tone dimensional rendering of the Morton Salt Girl invites employees into the café.

The Morton Salt Girl expresses a tactile edge as a specialty string-art installation.

A conference room inlay becomes an art installation of stacked Morton Salt canisters.

A branded tour path begins as a floor application in the elevator lobby.