Wells Street Market

Wells Street Market’s updated signage introduces a timeless and refined street presence for the 11-vendor, street-level food hall. The materiality celebrates the existing character of the 90-year-old office tower in a modern way.

Project Highlights

• Exterior signage and interior wayfinding seamlessly connect the brand from the outside to the inside

• Bold rules unify the Wells Street Market brand across a group of dynamic vendors within the walls of the food hall

Featured Capabilities

Signage & Wayfinding

Location

Chicago, Illinois

Painted steel pays homage to the industrialism of the city while creating a thread between the exterior and interior environments.

The interplay of the interior materiality with signage create a modern rustic aesthetic.